People

Mingoo Kwak
Art Director, Managing Partner

His practice in design is based on marketing and service. While making service-oriented graphics, he makes artistic decisions to pursue in-depth concepts and concise expressions. He started his design career in 2013 and his festival career in 2014 at the Busan International Film Festival. Since then, he has worked on graphics to design brand experience in Graphicabulary with clients of various fields, including festivals. Alongside graphic design, he works on service design strategy and brand communication as an extension to academic backgrounds in film, consumer information science, communication design, and service design.

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Hyojae Lee
Graphic Designer

Has been customizing every aspect of publications by designing books in-house and outside, including bespoke publishing projects for clients. Now, she is leading projects for brand experience and publishing.

Moonjong Kim
Office Manager

With a commerce and business background, he successfully allowed corporates to recruit and manage HR. After joining Graphicabulary, he has been managing the finances, accounting, and people for both studio and publisher in corporate.

Seula Yi
Painter

The warm perspective of observing the city and nature makes her creativity unique. Looking at her illustrations will turn your daily moments into a mood of eternal warmth. Seula’s paintings are at exhibitions and commercial places in Seoul, Tokyo, Paris, and Busan. She has worked with global brands across lifestyle, entertainment, and hospitality.

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