KOOMIN — Kookmin University
Kookmin University is one of the universities that is historically meaningful in Korea. It was established after the Second World War by the Korean government in exile in Shanghai. However, we have decided to focus on the students, the main character of the university. KOOMIN, the brand character, represents students all over in 14 colleges under the university. Creative works spotlight the character having fun and dreaming high through college life.
Introducing KOOMIN
This lovable creature
KOOMIN reflects the students’ memorable campus life. Here and there in 14 colleges, all over the campus.
Dreaming High?
A Lovable Creature on Campus
Client: Kookmin University
Released: 2018-2021
Photography: Cheawon Jung
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